Hello! I’m Sean, and thank you for visiting the Goldfinch Heritage website. I work as a freelance historical researcher, heritage marketer and heritage consultant and I am based in Leicester.
For ten years between 2012 and 2022, I worked as a writer across different industries – from journalism to publishing to digital marketing.
While I love to write, I always wanted to explore my interest in historical research. So in 2019, I enrolled on the MA Urban Conservation course at the University of Leicester’s Centre for Urban History. I loved studying again and successfully achieved a Distinction, as well as receiving the 2020 David Reeder Prize for Best Dissertation in Urban History.
After many months of careful consideration, in July 2022 I decided to take the leap into full-time freelancing, and Carduelis Content & Historical Research was born.
I quickly grew this freelance business, providing services to the heritage industry such as cultural heritage marketing and heritage exhibition curation, while also providing freelance content and marketing services to clients outside the heritage industry.
However, I quickly realised that the name Carduelis was 1. Difficult to pronounce, 2. Difficult to remember, 3. Difficult to spell. Good work Sean!
So in 2024, I decided to split the business into two. Goldfinch Heritage is the arm that covers heritage services, such as historical research, heritage project services, heritage marketing, and heritage statements for planning applications.
The sister business, Greenfinch Content, PR and Social Media, deals with, as you might expect, content, PR and social media marketing.
I have stayed true to the origins though by operating as a sole trader under the name ‘The Carduelis Group’.
In terms of heritage accreditations, I am an affiliate member of the Institute of Historic Building Conservation (IHBC).
It has been a wonderful journey so far and being able to work with some amazing people and organisations in the heritage industry has been an absolute pleasure. Here’s to many more years of success!
Say hello and let’s see how Goldfinch Heritage can help you meet your requirements.